NAUMUNA®
Naumuna operates in the highly competitive sleep supplement space, where trust, clarity, and objection management directly impact conversion rates. The objective was to build a structured creative validation system tailored to sleep-specific belief patterns and regulatory-sensitive messaging.
Generic “better sleep” claims fail to differentiate. Scaling required structured angle testing around mechanism clarity, trust signals, and buyer hesitation — before allocating serious budget.
We implemented a structured angle-testing framework engineered for conversion-sensitive health products. Angles were broken down into mechanism-based narratives, trust-building authority frames, and objection-specific hooks — validated before creative volume was deployed. The result was a controllable creative system built to support predictable Meta scaling without relying on one-off winning ads.
