DEOS®
DEOS operates in a highly commoditized personal care market where differentiation is fragile and attention is short. Scaling required a structured creative system focused on mechanism clarity, trust signals, and everyday use-case relevance.
Standard “long-lasting freshness” messaging blends into the feed. Sustainable growth required structured angle deconstruction around performance proof, ingredient positioning, and buyer skepticism.
We implemented a belief-driven angle testing framework engineered for high-frequency consumer products. Hooks were structured around mechanism education, authority positioning, and real-world application scenarios — validated before scaling budget allocation. The outcome was a controllable creative infrastructure designed to support predictable Meta scaling rather than relying on single winning ads.
